‘The Order’ Tutoring Centre Concept

06May09

This is my most recent design project where i have worked on the intergration of a tutoring centre formily based within the American market, where i have created a proposal for its integration within the UK market.  However i have re-established a different audience, purpose, focus and form of this concept where the brief set was to:

Design a system/service that helps school pupils / students of the age of 14 – 16 years, who are unaware and/or struggle with the concept of responsibility and level of engagement, to help them interact and connect in a way in which it can promote the level of understanding and association with our current demanding world of which occurs before and after school.’

These images show the presentation boards presentation to the local borough council of Poole where a proposal was produce in the form of a book available online.  A link attached to the identity is to the blog which ran alongside the project within the development process.

In reflection to the final outcome this project being based on transferring an established concept and re-applying it within a different market, employed a different marketing strategy, target audience investigation, branding, broadcasting and concept development, integration and realisation; in the final form of a proposal.

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